Janko Milunovic

Feb 1320 min read

How to Secure Venture Capital Investment? A Detailed Guide for Startups from a Founder.

Real Path to Meet Investors: Insights from Startup Experiences, Hidden in Plain Sight. #VentureCapital #Fundraising #Startup

All insights shared in this guide stem from firsthand experience, having successfully fundraised multiple times and directly assisted over 20 startup founders in securing their Pre-Seed, Seed, and Series-A rounds. Additionally, I have gained a valuable perspective from the investor’s viewpoint, having served as both an investor and a VC scout. Over the past few years, I have consistently conducted workshops and lectures on fundraising for 500 Global, one of the world’s most active investors, where I serve as a mentor, as well as for other similar accelerators and incubator programs.

By sharing this article, my aim is to open-source my workshop and lecture materials, with the sincere intention of aiding as many founders as possible in increasing their chances of success. Simultaneously, I believe this will be beneficial for investors, providing them with access to more relevant and higher-quality leads. While this article primarily focuses on fundraising from venture capital firms (VCs) and other startup investors, 80%+ of the guidelines shared can be applied to various other investor types, including business angels, accelerators, private equity funds, and institutional investors across different industries such as real estate.”

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Attention — if you are short on time and are here only for the gist of it, I got you 👇

TL;DR

Step 1. Understand who the investors are, what they are looking for, and whether your business venture is a good fit for these investors.

Step 2. If you choose to go down the Venture Capital route then, as they would say, “the first rule of every game is to know you’re in one”. Call it a game or a dance, whichever, the VC and fundraising play has a few unwritten rules.

Step 3. Rule number #1 of the ‘VC game’ — DO NOT cold email or message investors (*this applies to 95%+ of VCs, high-net-worth individuals, and business angels).

So, how do you get in touch with an investor?
Short answer: warm introduction.

Step 4. Rule number #2 — Prepare incredibly well. This applies to everything from your business results to your pitch, material design, copy, and (often not mentioned) your mental state.

Step 5. Rule number #3 — This game is unfair. Some places in the world have more venture capital investment and most are in favor of a certain ‘founder profile’. In essence, VC-backed startups were disproportionately men (89.3%), white (71.6%), based in Silicon Valley (35.3%), and Ivy League-educated (13.7%) — according to the 2023 findings by Diversity VC.

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Now for the enthusiasts, the full version….

While many of the topics discussed in this article have been extensively covered elsewhere, I’ll focus on providing high-level explanations, often just the minimum required, with links to detailed resources for further exploration. Amidst the abundance of information available on raising funds from VCs, one aspect remains elusive and unclear: securing a meeting with an investor. As briefly touched upon in the TL;DR getting a meeting with an investor is directly linked to who is introducing you to an investor. In my experience, this critical step is often overlooked in mainstream articles, blogs, and videos. Therefore, I’ll focus most of this piece on addressing this aspect.

The guidelines and advice shared in this article are for startups (businesses, ventures, companies, projects…) aiming for hyper growth. To avoid confusion, I will start with a few important definitions.

Defining a Startup: a startup is a venture/company/ business that has the potential and intent to grow exponentially fast. *Hypergrowth, hyper speed, hyper risk.

*All other types of companies and businesses will not be considered startups.

Defining Venture capital funding: venture capital is made and intended for startups. Hence, venture capital (VC) funding is a preferred choice for most early-stage startups because the venture capitalists are down to take the risk, which means that there’s no obligation to pay the money back if your business fails.

However, securing VC funding is difficult, marked by intense competition, limited funding options, and exacting demands from Venture Capital investors. Time is your most valuable and scarce resource, so it’s crucial not to scatter it.

If you want to build a startup and raise from VCs, it is imperative to ensure you fully understand what the VCs are looking for, what are the rules of the venture capital game, and how to run the fundraising process.

\I hope the shared resources will help you to improve your and your company’s chances of securing venture capital funding!

Guide to Raising Venture Capital

FUNDRAISING PROCESS & DEALING WITH VCs: applies to any stage: pre-seed, Seed, Series-A, and on.

Part A. The Foundations

If you are new to fundraising this part is a must-read.

A.1. Who are the investors

This is a widely discussed topic, so I’ll include a screenshot from a popular infographic instead of delving into detailed descriptions of investors. It’s important to note that investor characteristics vary greatly and can change frequently, so it’s best not to expend energy on exhaustive descriptions.

Image 1. How Startup Funding Works Infographic — link

Apart from the usual Business Angel Investors and Venture Capitalists, this list overlooks what I refer to as the 3Fs or FFF — which stands for Founders, Friends, and Fools :)

Why ‘Fools’? Well, the math and stats are not in favor of success as according to the latest data, up to 90% of startups fail (link to one of many resources). At the earliest stage of starting a business, it is borderline impossible to tell if it will be a success or not. Hence, betting on a startup at the very beginning is a bit foolish.

If you have wealthy friends and family who think of you highly, you have an unfair advantage over many as the very first money typically comes from FFF.

Image 2. FFF + Business Angels at the earliest stage

A short preview of the pros and cons for each of the investor segments

FFF (3Fs):

If you have the privilege of having friends and family who can pitch in to invest in your business early on, this is the best place to start:

- not sophisticated investors

- no formal review process or due diligence

- mostly limited funding capabilities

Angel Investors or Business Angels

An angel investor is usually a high-net-worth individual who provides financial backing for startups:

- quick decisions

- less formal review process and due diligence

- knows the game

Tip: Successful founders often have the means to invest and can become your angel investors, even if they haven’t yet exited their startup! Otherwise, any successful and highly ranked professional could be a potential Business Angel (the more relevance to your product — the better; e.g. if you are building a MedTech solution for doctors then logically the doctors from that industry might want to back you).

VCs — Venture capital funds

Venture capital firms open a venture fund and ask for commitments from limited partners

- hard to get to

- formal review process and due diligence

- knowledge, support, and follow-up funding

Tip: you don’t need to always go through warm intros and the standard path as there are people who scout for VCs!

Who should you raise from?

FFF — start here. It’s all about you (trust & vision).

Angels — Incentivized per deal NOT by fund!

Accelerators — Usually have geographical or industry focus, fixed terms.

Pre-seed and Early stage VCs — Mostly have traction and team requirements but are OK to be the first check.

Crowdfunding — In the VC world Crowdfunding is viewed as pre-sales or sales, not funding per se.

Frequently asked questions

Difference Pre-seed vs. Seed?

There is no clear separation and as you move from fund to fund, from country to country, the designation will be different.

Still, commonly a pre-seed startup is at either a pre-launch / pre-product stage or has a test/ prototype launched. There are no paid customers yet.

Seed stage startup should have some traction, either soft or hard, but your solution is used by people or entities.

Seed or Series A?

It is not about Seed or Series A it is about how much you are looking to raise and what you plan to achieve with that investment.

The biggest difference is whether you are tech-driven or business-driven. If you are a deep tech company the requirements are completely different than being a business-driven startup. For the latter, having a market validation (also called a product-market-fit) is what makes all the difference. Even better if you have a repeatable business model in place: knowing your key metrics such as customer acquisition cost (CAC) & customer lifetime value (LTV).

Required Traction for Seed vs. Series A

On a recent call with a VC partner from a Tier 1 fund I got the following:” We invest from $1-$30mil into Seed and Series A. Nowadays, it is all mixed up and even a Seed round can be $30mil.”

In most cases, traction requirements and valuation ARE MARKET DETERMINED!

*which means that you will be compared to the other startups that investors are looking at

Currently in the US/ Europe:

Seed round> $500k-2mil Revenue / ARR
Series A> $2–10mil Revenue / ARR or $4–5mil in GMV (*note: below $2M ARR will likely not cut it for series A)

*ARR — annual recurring revenue

**GMV — gross merchandise value

Tip

If an investor asks whether you’re raising a Seed or a Series A round, you can say “these labels have become blurry” and instead, state your intent:“We aim to raise X million dollars to reach these specific milestones: ___.We’ve already accomplished A, B, and C. This next round is essential in getting us to ___ milestones. With the raise we aim to have Y months of runway to achieve those milestones.”

A.2. What do investors look for (and the VC Math)

Investors want to invest in:

Great companies (teams) that will bring them the highest return on investment (ROI)
Fulfill the commitments made to their LPs (such as investing in specific types of companies/ industries, having a certain amount of ownership, and adhering to their investment strategies)
Hear about you, not from you!

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VCs get their money from limited partners (LPs), who are usually traditional investors such as banks, institutions, pension funds, high-net-worth individuals, family offices, other larger VCs, etc.

What is generally considered a success for an LP = 12% return per year. For a VC that means that on average a 10-year fund needs to return 3x the fund size —

If you wish to learn more this article is a great place to start:

The challenges are that only 7% of funded startups go public and only 6% of all deals return a 10x return for the investor. Almost half of all the VC investments (ever) failed.

Image 3. A16Z performance data on“home run” investments — *Home run defined as investments that return >10x

Source: Horsley Bridge, an LP in one of 16z’s funds, 7,000 investments between 1985–2014 (link).

VC Math and Are you the right fit for the VCs?

VCs need to know if their every single investment can return the entire fund!

The one, simple equation that every VC knows: Return The Fund (RTF) analysis — Fund Size / % owned at exit = Minimum Viable Exit

Example:

VC Fund X is a $250M seed fund, investing $1M in Y startup
Y startup is raising a $1M round at a $10M post-money valuation (selling 10% of their company)
to return the fund, VC Fund X has to believe that Y will exit for min $2.5B
$250M fund / 10% ownership = expected exit value of $2.5B

Considering these target returns expected by investors, it’s evident that your startup idea might be deemed too small for many VCs.

VCs need to ascertain if each of their investments has the potential to yield returns that can cover the value of their entire fund.

For most VCs the expectation from a startup is +$1 Billion exit.

For this to happen, your Total Addressable Market (TAM) has to be in $100s of Billion in value…

Why would you like to raise from a VC?

My take — if you don’t have any other way or means to build a business but you are forced to raise external capital then Venture capital investors are probably your best chance.

It is of course better to be in the The Sovereignty Game and not raise from the VCs. What a privilege to be able to own your business fully. Be in charge, make decisions, distribute dividends and ownership….

Otherwise, here are some benefits of raising from a VC:

- access to follow-on capital

- (during the early days) have validation from experienced investors

- attracting top talent

- knowledge and expertise that investors have (go2market, scaling, hiring, leadership, etc.)

- curbing your ego > TechCrunch and Forbes covers He/She raised $ millions from Sequoia….

“Cool, I am in. I want to raise venture capital!”

Suppose you are more on the early side, pre-seed or seed, or still figuring it out Series A.

Practically, any business that doesn’t have replicable and scalable growth.

At that early stage, it is VERY difficult to tell who will turn into a unicorn.

This is what the famous CEO of Open AI, Sam Altman, said during his tenure as the President of Y Combinator (YC is considered the world’s number 1 early-stage investor)

“What do we look for in a startup?”

1. Great IDEA

2. Great PRODUCT

3. Great TEAM

4. Great EXECUTION

Success = Idea x Product x Team x Execution x Luck factor

*The luck factor is a random number between zero and ten thousand. Practically UNCERTAINTY.

In between the lines, no matter how great of an Idea, Product, Team, and Execution you have — if you are not lucky — it won’t fly.

Given all the unavoidable UNCERTAINTY is there any way to certainly get Seed funding (every single time)?

Let me try and answer that by analyzing it from an investor’s point of view and for this I will use an example I could not agree more with. The terrific Marie’s guide (source: link). Here it comes:

When you are a VC and you meet a founder with “the right stuff” it will typically trigger a full-body response (as in F¨¨¨¨YEAH)

F¨¨¨¨YEAH …is the result of:

> Pattern recognition: developed from years of being an investor

> Your awesomeness: some founders (humans) generate this instinctively in other people

> The right match: this is what I’ve been looking for to invest in

What if I am not the “awesomeness” an investor is looking for?

Well, there are no guarantees really but if you do run a quality fundraising process, use provided tools and tips => you will significantly increase the odds of making it happen.

What is needed to raise VC funding

This could be summed up in the following three points:

A. Value & Potential — can only be refined

B. Delivery — can be perfected

C. Introductions — can be perfected

A. Value & potential

To explain what I meant by saying that this part can be only refined (vs. Deliver and Introductions that can be perfected) I will start by saying that if you fall under one of the five categories below you should have no sweat in securing funding. This applies to:

Serial Founders with past success (having existed business, raised a lot of $, built epic solutions, etc.)
Founders with distinctive deep tech
Ultra-well-connected founders (if you’re friends with billionaires or unicorn founders, you are in a different ball game)
Founders with unique (and typically extensive) experience. Think of a Google’s C-level executive quitting and starting a company. You bet that there will be a line of investors ready to throw money at her/him.
Founders with great traction.

*This part is inspired by Alex Iskold’s great piece which you can find by following this link.

You can only work on better your traction — everything else you either have or you don’t!

Defining Traction: Hard traction — Sales (money $ — revenue, earnings, cash…) and/ or Soft traction — Pre-sales, signups, waitlists, etc.

Key Learnings:

To be the right fit for VCs and capture their interest, you need to focus on building traction. While growing traction is the core of it all, gaining access to VC meetings is a project in its own right, demanding meticulous planning and focused execution.

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Part B. THE FUNDRAISING PROCESS

Make a project plan (timeline + objectives)
Build a database of investors (100+ A-type investors)
Prepare yourself and the materials
Outreach
Meet, pitch, re-pitch, hustle, push, secure $

Making a project plan

*Mark these, read these, re-read, embody, process, and APPLY:

keep the fundraising under 4 months! (investors tend to lose hope if the round doesn’t come together rapidly)
fundraising is the CEO’s new full-time role
creating MOMENTUM during the raise is essential
Meet a LOT of investors: 3 to 4 meetings per DAY

FUNDRAISING TAKES TIME AND HUSTLE — for 95% of us, there are no shortcuts.

Fundraising timeline example. To access an editable spreadsheet use this link.

Image 7. Preview of the fundraising timeline taken from “A Pitch Deck Masterclass”- source: link.

Common questions: How big should the list of investors be?

Start with a target list of 120 A-type funds.

Where to find investors?

Crunchbase (unfortunately, you can’t escape not paying for CB…and it sucks, I know. But it is what it is).
NFX Signal
former Twitter now X.com
TechCrunch

To find A-type investors filter out investors by the following criteria:

The same location/ geography
Clear business synergies with their portfolio companies
Sector/ market/ solution type focus & know-how
Ticket size & traction match
Interest & passion
ACTIVE or NOT

The minimum prerequisite for an investor to be considered as an A-type (A type means — perfect match for me!) is ticking off min 5 out 6 of the above criteria.

Step-by-Step Guidelines on How to find your A-type investors

Example — Food tech

Investor information source: look for industry-specialized blogs/news/websites. One of them is: https://www.cleantech.com/

1. Knowledge center -> Perspectives Blog -> Recent deals

2. Filter by Agriculture and Food sector

3. Not older than 6 months: e.g. June 2023

4. OMeat raised $36M in Series A funding

5. CrunchBase OMeat > Look at the list of their investors

6. CrunchBase each one of their investors and filter out only by lead or not, stage (pre-seed or seed or Series A +)

Image 8. Sample screenshot of an Investor database in a spreadsheet

How do you prioritize investors?

Sorting

A Type — perfect match. Fulfills at min 5 out 6 criteria;

B Type — it may invest — maybe…. Ticks off 4 out of 6 criteria;

C Type — not a good fit. Has 3 out of 6 criteria or less;

For the database, Notion would do it although it is a bit slow. Otherwise, any good CRM will do it! (and yes, you can use a simple Google spreadsheet. Spreadsheets are tough to maintain but still far ‘faster’ than Notion)

Image 9. Sample A from a Notion database of investors

Image 10. Sample B from a Notion database of investors. Single investor view.

THE APPROACH TO OUTREACH

VERY Important — always start with Type C!

Why first start with Type C — because you need to practice practice practice….

After you’ve done a few Type C investors you can move on and do some B-type investors — but don’t have high hopes there. Still a practice.

Type A — Save for the very end. You would ideally only hit up A-type investors when you have perfected everything: your pitch, data room, materials, etc.

The hard thing about the hard things: No matter how ready you are, from investors you will mostly get… NO.

Fundraising is a mental test

Image 11. Fundraising is mentally exhausting

In order not to go mad and burn yourself out throughout the fundraising process the least you can do is the following:

★ Collect feedback and refine your story/deck.

★ Make fundraising CEO’s FULL-TIME JOB (do not do anything else!).

★ Delegate responsibilities while fundraising & have a co-founder running the core business. Talk to them regularly and keep them, and the rest of your team up-to-date with the fundraising journey.

★ Make sure to have people/processes in place to maintain business for 2–4 months whilst you (the CEO) are full-time raising funds.

★ If your business will decline without the CEO involved, you are not ready for fundraising.

Part C. Communication Essential for Effective Outreach

1. INTRODUCTIONS: How to get in touch with investors

This is the part that I find the hardest to find information about. How to land a meeting with an investor?

Being able to get a meeting (call) with an investor is directly linked to your probability of raising the investment.

Not much has been written about this but this is how it goes.

#0.1: Unless an investor has explicitly said that he/ she wants to get a cold email, DON’T cold message them! Even if they did say that they are OK with cold outreach, you would still want to do your best to rather get introduced to them via a strong/warm link.

#1. ALWAYS look for a WARM introduction to an investor.

Not even Wim Hoff would choose ice as a place to rest :)

Lesson:- Never do COLD outreach. ONLY GO FOR WARM INTRODUCTIONS.

Q: Who is the best person to make an intro?

A: The best possible intros come from the founders!

Why from the founders and is it just any founder?

Firstly, the founders that have raised a round have already gone through a process of meeting a lot of investors. Right? Not just that — they persuaded some to invest in their company. Add to that a potential scenario in which their company is doing great and it is easy to conclude that they have many investors who praise them. The more they work together, the closer they get. The founders that got funded have likely developed strong business- and personal relationships with some of their investors.

Those investors want more equally great founders and companies to invest in, and if you ever heard of the expression, like attracts like, then you can guesstimate that investors want their portfolio founders (and other amazing founders out there) to recommend other great startups and founders.

That is the name of the game.

Image 12. If Mark pings an investor about your business — that investor will certainly want to meet you.

The best intros come from founders that have:

(a) raised from your target VC

(b) have made a HUGE success

It all boils down to approaching other founders, meeting them, and asking for help. That is it.

Your chances for success are as strong as your network. So go out there and ping other founders who have done it already.

Make friends.

If there is one thing to take from this entire lecture is that you are in a process of meeting other founders.

Image 13. Your chances for success are as strong as your network.

Now, annoyingly and unfortunately, there are a few things that tend to stand in the way of reaching out and meeting new founders. The two major blockers typically are:

#1 Fear of Awkwardness

#2 Your Ego

Feeling apprehensive and awkward about approaching successful peers for assistance is natural, but remember, they were once in your shoes. Embrace the opportunity to learn from their experiences; more often than not, successful founders are willing to lend a helping hand to those seeking guidance.

Nonetheless, for most successful founders to offer an intro to their investor contacts you need to have either: an established relationship, trust, and/or incredible numbers/ traction/ product. So it is not just about finding a founder that has raised funding from your target A-type investor and out of the blue asking him/her to make an intro. Don’t get me wrong, straight-out cold outreach ask might work sometimes but I wouldn’t place my stake on it. Rather, I’d put my effort into making meaningful contact and start with establishing a quality conversation.

More or less, the same ‘rule’ as in life goes, “Ask for money, get advice. Ask for advice, get money” — the same applies when approaching founders.

The second obstacle is the Ego.

So many founders I’ve worked with have a bit of a struggle with asking for help from other founders. This part came as a surprise to me but it is so frequently present that I have to bring it up.

Similar to awkwardness, the ego too can act as a barrier when seeking guidance from successful peers, as it may fuel feelings of inadequacy or vulnerability.

However, a quick solution might be recognizing that seeking help is a sign of strength rather than weakness. This attitude can dissolve such barriers imposed by ego and help in fostering a genuine desire to connect and learn from others who have done it.

I often get asked “What to say/ask other founders” — and although I am providing you with a few lines below please note that these are just ideas for you to find a genuine intention+reason to approach them.

To help spark communication creativity, here are some blurbs:

It is so inspiring to read about your success…
It is sincerely motivating to read about…
I was listening to your panel, such an incredible story…

Example A: “Hi. Can I please get your advice / consult you on this?”

Example B: “I was reading about your company and your recent raise. Congratulations! It is deeply motivating to see startups like yours doing so great! I’d love to ask if you would be open to connecting, founder to founder, only for 10–15 minutes to share your learnings and tips as I am preparing for my first Series A raise. We are building…”

How it looks in practice (real-life examples):

Outreach to a founder via LinkedIn.

Tips

Be kind, thankful, considerate, charismatic, and authentic.
Doing it in person is most effective. Video calls are a great substitute.

Final note. When you get to speak to other founders they will assess you :) They will be looking for qualities in you and your business because no one wants to make a referral to someone or something that they don’t believe in!

MAKE SURE TO LEAVE A GREAT IMPRESSION!

This is not an official assessment or a test but rather a logical way of how we operate as humans and in doing business. Hence, some of the things that they will look for:

are you sound?
are you onto something big?
are you nice and pleasurable?
do you share something in common?

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When getting advice from a founder or speaking to a friendly investor there is no timer, and thus no pressure. Use this ‘no pressure’ opportunity to ask all the questions you want to ask but more than that to gather feedback/ inputs/ tips.

Don’t forget these and all the other conversations are about BUILDING A RELATIONSHIP.

Through these meetings, you will get a chance to work out all the challenges before you get to speak to your A-list. Investors love getting an early peek… so sometimes a lot might develop from just a friendly conversation.

SUMMARY- the best possible intros come from the founders who have made a massive success. Otherwise, this is how I view preferred intro paths:

Founders backed by your target investor
Your existing or ‘follow’ investors
LPs to the fund that you want to raise from
Attorneys that have done (many) deals with your target investors
Founders that met your target investor during their fundraising process but did not land an investment with them
Investor’s personal friends

2. Silicon Valley Etiquette

“There is an Etiquette in Silicon Valley. Actually, there is an Etiquette when you do business. Anywhere. Period.

- from the “Silicon Valley Etiquette” blog post.

San Francisco (the Valley) has its own culture so does New York, London, Berlin, etc. The thing that is the same for them all is how you ask for introductions

The entirety of this legendary article is simply phenomenal. The part that I want to address (which is by far the most important) is how to make an email introduction — ”double-opt intro”. Please scroll down to it, read it, consume it, learn it, and apply it. No excuses and no exceptions!

‘Forwardable intro’ email sample

Before you start your fundraising outreach, same as with running a quality marketing campaign, have your blurbs ready!! What does that mean — draft ready-to-go emails (intro, summary of terms, follow up to sign docs, etc.)

A crash course in writing stellar emails and making outstanding teaser decks is knowing what their objective is. THERE IS ONLY OBJECTIVE — get a meeting, nothing more.

Hence, say less. Be concise. Make them curious and want to know more.

3. Follow-ups and updates

Regular follow-ups and updates during the fundraising process are crucial for maintaining investor engagement and trust. By keeping investors informed about your business and fundraising progress, you will demonstrate transparency and commitment, ultimately fostering stronger investor relationships. Implementing an investor newsletter ensures consistent communication and provides a platform to share key updates, achievements, and upcoming milestones, reinforcing investor confidence and eventually converting them to wanting to invest in you!

Tips:

Keep them informed (weekly if there is enough to share otherwise bi-weekly).
Ask for permission and have an opt-out.
Short, to the point, a few bullets: reporting on the progress.
Have an ask.
Make this a habit from now until you exit the company :)

Sample structure for an investor update/ newsletter

High-level outline:

1. Brief Message from the CEO
2. TL;DR (key points you want investors to remember)
3. Highlights/wins
4. Lowlights/challenges
5. Key Metrics (e.g. monthly revenue, months of runway)
6. Shoutouts/thanks to individuals and how they helped.
7. Asks — be as specific as possible. e.g. “I need an intro to XYZ”
8. Fundraising Status (if you’re raising or planning to shortly)

Example of an investor newsletter; part 1/2.

Example of an investor newsletter; part 2/2.

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For a comprehensive guide on navigating conversations with investors, including preparing key materials such as decks, fundraising budgets, and milestones, along with a master list of tips that covers tough questions you may be asked and how to answer them, as well as key questions you should ask, please visit my post ‘The Mastery of VC Communication: Proven Strategies and Pitfalls to Avoid’ via the link provided here.

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Thank you so much for reading. The original article is shared on Medium - link. If you enjoyed this story I would appreciate your 👏 on Medium.

Of course, sharing this post is more than welcome and it would mean a lot if you spread the word with others.

Stay in touch by following me here on Medium and connecting with me on LinkedIn. If you have a personal message or any questions, LinkedIn is the best place to get in touch.

I will soon publish more and maybe create a newsletter.

- Janko